Exclusive and Distinctive. High in Quality. Customised to Your Needs 

ASR Deco brand is represented by an extraordinary range of made-in-Malaysia products that capture the uniqueness of the local and global tourism industry, gift and decoration industry, as well as lifestyle items. 

The company was established in 2000 and has always been associated with flexibility, perfection, versatility and creativity. In particular, ASR Deco has always been innovative in providing gift and decoration solutions for our clients. 

As a member of the Malaysia Handicraft Development Corporation since 2000, all of our items are made locally by our very own artisans and designers. The company started by introducing hand-made gift solutions made using sand and shells. ASR Deco has spread its wings and includes wood-based and acrylic-based products into its production line. 

The production of every piece starts with in-depth research of the product, digitally rendering the design and producing samples to ensure that every design comes perfectly. Using either wood, veneer or acrylic or the combination of these materials, we engrave and cut each design using laser cutting and engraving machines and then painstakingly assemble each piece layer by layer and one by one. The finishing touches are also done by hand.

The production of every piece starts with in-depth research of the product, digitally rendering the design and producing samples to ensure that every design comes perfectly. Using either wood, veneer or acrylic or the combination of these materials, we engrave and cut each design using laser cutting and engraving machines and then painstakingly assemble each piece layer by layer and one by one. The finishing touches are also done by hand.

Our Vision

Guided by relentless focus on our five imperatives, ASR pledges to produce quality and artistic products to our clients. In doing this, we will deliver operational excellence in every corner of the company and meet or exceed our commitments to the many clients we serve. All of our long-term strategies and short-term actions will be moulded by a set of core values that are shared by each and every associate.

Our Mission

“To create and innovate high quality lifestyle and tourism-based products” 

“Promote and distribute these products to create interest and appreciation in its respective areas” 

“To feature all products for the advancement of international understanding, goodwill and peace” 

“Seek out new opportunities for continued growth through superior customer service, improved manufacturing, sourcing new materials and upgrading our procedures.”

Going Global

All of our products are made from the highest quality of wood, veneer, acrylic and the combination of these three materials. Each type of wood gives a unique grain pattern and a different tone so that different wood veneers can be combined for a multihued effect that can be seen in many of our products. Variations in tone and texture are also obtained by using a variety of engraving techniques. 

To date, ASR Deco’s headquarter is in Kuantan, Pahang and we have several shops throughout Malaysia. We are excited and ready to venture into international market. We employ and train our local and international, culturally diverse employees to produce a high quality products that we are very proud of. 

Based on the international trade fairs joined and the current economic and social development of our targeted countries, ASR Deco has decided to tap into some of the market in the Middle East, South East Asia, Australia, and Europe.

Your Gift Creatively Customised

ADDRESS
A2-24 First Floor, Plaza Gambut, Bangunan MARA, Jalan Gambut, 25000 Kuantan, Pahang, MALAYSIA

PHONE / FAX
+609-5150544

EMAIL
sales@asr.com.my; wzalina@gmail.com; sales.asrdeco@gmail.com

WE'RE OPEN
Mon-Fri / 8.30 am to 5.30 pm Local time

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WhatsApp No : +60139335220
WeChat No     : +60139335220

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